There’s the recent edict from China’s government, which bars government employees from using iPhones, coupled with China phone maker Huawei announcing the Mate 60 Pro which uses chips that are said to be better than anything the phone maker has produced before, despite the US ban on foreign companies supplying it with semiconductors.ĭoes it mean Apple’s 20+ percent share of China’s smartphone market will go to mush? IPhone sales fell 2.4 percent to US$39.7 billion, missing analysts expectations of US$40.2 billion in iPhone revenue, it said. It’s a trajectory that CEO Tim Cook has been keen to execute.Īpple will need to get a further wriggle on with The Wall Street Journal last month reporting a revenue decline for the third consecutive quarter, “the company’s most prolonged sales slump since 2016 as the iPhone-maker continued to deal with declining demand for consumer devices”, it reported. It doesn’t have anything directly to do with today’s iPhone launch, but it’s part of the backdrop surrounding it.Īpple also faces an ongoing battle to offset reductions in revenue from its device sales with gains in income from its services – music, iCloud, gaming and Apple TV+ to name a few. The Wall Street Journal has reported that Google pays Apple $8 billion to $12 billion annually for the privilege of being the default search engine on all Apple devices. Today’s launch came as Google fronted an antitrust case in the US on the question of whether it should continue to pay to have Google Search as the dominant search engine on phones, which the Justice Department says is a monopoly. While the iPhone 15 range sports some great features, will they be enough to encourage users to ditch recent model iPhones and gravitate to this year’s models? Or will Apple depend more on devotees ditching older models near end-of-life? Apple faces headwinds to make a financial success of the iPhone 15 in today’s tough economic conditions.Ĭourt cases, edicts from China, supply line questions and the state of the global economy and the smartphone market in particular head concerns that it will need to overcome.
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